Brilliance from Seth’s Blog
Friday, March 13th, 2009It would seem that quoting Seth is like standing on a streetcorner and repeating exactly what that guy next to you is shouting, but this quote is well worth repeating:
The closer you get to someone, something, some brand, some organization… the harder it is to demonize it, objectify it or hate it.
So, if you want to not be hated, open up. Let people in. Engage. Interact.
I dare say a better, simpler argument for the value of an open, honest brand has yet to be made.
