BrandsAmongMany

This morning The New York Times featured a great article about the Presidential Inauguration that is right around the corner and corporations jumping at the opportunity to stamp their brands on it.  I don’t know if it was because I spent the majority of my day yesterday in Ikea, but this definitely caught my interest:

That’s right. Ikea has recreated the Oval Office in Union Station (check out more pictures here).

Other brands taking advantage of the Inaugurations’ captive audience are Quaker Oats (by holding Quaker Oat parties featuring mom’s that blog), Hennessy with limited edition bottles and Pepsi-Co.  It’s a new wave of political consumerism.

And I think it’s pretty amazing how many brands are excited to align themselves with the new presidency. While it’s not surprising (what company would want to miss a captive audience) it is a sign of ‘change’ — I don’t remember many Ikea recreations of Guantanamo.