Do you want fries with that?
Friday, January 23rd, 2009
Burger King and the folks at Crispin Porter Bogusky allegedly severed 233,906 Facebook friendships.
That’s right, 233,906 people were defriended in return for a single free Burger King whopper. That was the idea behind the Burger King Facebook application: The Whopper Sacrifice.
The rules are simple
- Add the application
- Delete 10 of your friends
- Get a coupon for a free Burger King Whopper
But there is a catch. Those ten friends are sent a message that you traded their friendship for a delicious Whopper.
I hope it was worth it. And this is truly a brilliant way to use Facebook to advertise.
