http://www.brandsamongmany.com/2009/08/10/how-teenagers-consume-media/ Discussions on branding and creative communications in our digital world. Thu, 09 Sep 2010 07:24:41 +0000 http://wordpress.org/?v=2.5 http://www.brandsamongmany.com/2009/08/10/how-teenagers-consume-media/#comment-1706 malachi Mon, 10 Aug 2009 18:35:33 +0000 http://www.brandsamongmany.com/?p=96#comment-1706 This entire "study" has now been thoroughly debunked. Reality is that a sample size of one (and a non-validated and self-selected one at that) is so insanely not representative or realistic that this bit of "analysis" is far closer to a "how I spent my summer vacation" personal report than anything of value. And given that multiple 3rd party and commissioned studies directly repudiate this POS -- I think it's time for it to wither and die. This entire “study” has now been thoroughly debunked.
Reality is that a sample size of one (and a non-validated and self-selected one at that) is so insanely not representative or realistic that this bit of “analysis” is far closer to a “how I spent my summer vacation” personal report than anything of value. And given that multiple 3rd party and commissioned studies directly repudiate this POS — I think it’s time for it to wither and die.

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