How Teenagers Consume Media
Excellent article from Morgan Stanley. It was written by an intern (yes, a teenager). Well worth the quick read.
BrandsAmongMany
Discussions on branding and creative communications in our digital world.
Excellent article from Morgan Stanley. It was written by an intern (yes, a teenager). Well worth the quick read.
August 10th, 2009 at 2:35 pm
This entire “study” has now been thoroughly debunked.
Reality is that a sample size of one (and a non-validated and self-selected one at that) is so insanely not representative or realistic that this bit of “analysis” is far closer to a “how I spent my summer vacation” personal report than anything of value. And given that multiple 3rd party and commissioned studies directly repudiate this POS — I think it’s time for it to wither and die.
August 10th, 2009 at 2:38 pm
Unless, of course, you take it for what it is - a quick report with a sample size of 1 - and read it with that in mind. I’m not claiming it’s the end-all and be-all. But worth the 10 minutes it’ll take you to read and digest it? Most certainly worth that.
The other point to keep in mind is that this is by no means a “study”. It was a brief paper written up by a high school kid to impress the people he was interning for. So, again, with that in mind, I’m still impressed.