Nike Parkour
It’s not terribly often that I find branded content that I want to watch (let alone pass on), but for some reason this Nike ad seems pretty cool to me. I’m not entirely certain what the point of the robot is - I have to wonder if it wouldn’t actually be more impactful with a real person in it - but it certainly hearkens back to the “Just Do It” mentality of a bygone era. It’s obviously based on Parkour and Free Running, and it’s great to see a lesser-known sport getting a little limelight.
