“The Case Against Social Media”
Mike Troiano, of Scalable Intimacy, has put together a really interesting discussion on the value of social media. He’s presented five reasons/situations where it won’t work:
1. It doesn’t make sense for our business.
2. It’s “hard to measure,” meaning there’s no proof it works.
3. It lacks the reach to move the needle on numbers we care about.
4. It’s labor intensive, and excess capacity is hard to come by these days.
5. Brand development requires consistency of voice, not cacophony of “participation.”
Read the rest of his reasoning, and the ensuing commentary, here. Well-worth getting in on the discussion!
