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Do you want fries with that?

Burger King and the folks at Crispin Porter Bogusky allegedly severed 233,906 Facebook friendships.

That’s right, 233,906 people were defriended in return for a single free Burger King whopper.  That was the idea behind the Burger King Facebook application: The Whopper Sacrifice.

The rules are simple

  1. Add the application
  2. Delete 10 of your friends
  3. Get a coupon for a free Burger King Whopper

But there is a catch.  Those ten friends are sent a message that you traded their friendship for a delicious Whopper.

I hope it was worth it.  And this is truly a brilliant way to use Facebook to advertise.

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This entry was posted on Friday, January 23rd, 2009 at 11:09 am and is filed under advertising, digital. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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