Subversive PR revealed
Over the weekend I received an email from Todd Bishop, co-founder and writer of TechFlash, regarding a post I wrote a while back about the Life Takes Vista campaign. While I hadn’t given the campaign much thought since, Todd appears to have taken quite an interest in it. In fact, he’s put the time into revealing exactly who’s behind the curious campaign. And it’s quite a story…
In short, the campaign was NOT created by rogue Crispin agents (as yours truly thought was a distinct possibility), but rather by one Shmuel “Shmuly” Tennenhaus. Yeah, I hadn’t heard of him either, but apparently he’s “making a name for himself” - guess I can’t knock him too much though since I haven’t been written up in the NYT. Well, Microsoft was none too humored; they’ve served Shmuly a cease-and-desist order citing copyright infringement of the M$ logo. The letter now resides on the Life Takes Vista site if you want to give it a read. Personally, I can’t say I’ll miss the campaign much…
Thanks for the heads-up Todd!
Tags: life takes vista, microsoft, TechFlash
