A Few Good Reads
One of my favorite writers is Paul Arden, author of Whatever You Think, Think The Opposite and It’s Not How Good You Are, It’s How Good You Want To Be. The books challenge everything, from ideas to thinking, and are the most inspirational pieces of literature I have ever read. I have read hundreds, maybe even thousands of blogs, but it wasn’t until I came across Dave Trott’s Blog that I was immediately reminded of the late Paul Arden. Dave Trott, CD at CST Advertising, fills the void left after Mr. Arden’s passing with his unique anecdotes and advice for young up and comers in the industry. I recommend anyone clamoring for some daily inspiration or words of wisdom to bookmark or subscribe to the blog.
In my first post I mentioned a few good reads that included ihaveanidea or American Copywriter. Additionally, don’t forget to take a glance at Ad Age, AdWeek, or Creativity Online, especially when it comes to the interactive front of advertising. Lastly, anyone interested in a more in-depth analysis about the business and ideas, I recommend reading the books Ogilvy on Advertising, Purple Cow, Hey Whipple, Squeeze This or anything by George Lois. Oh yeah, and don’t forget to stay relevant and keep up with popular culture, read the Gawkers, Perez Hiltons, and a gem I recently came upon, Magnificent Bastard. And watch Saturday Night Live, it’s pure hilarity.
Tags: advertising, Inspiring, Students, Writing
