MTV Wins!
I’ve spent the last year telling various clients that its time they open their content to the world. In fact, one of my first projects here at POKE was for a TV Network who wanted to know how their brand could become more “digitally relevant” - our answer: set all of your content free. Let people see it when and where they want, embed it when and where they want, and even better, mash it up however they want.
Of course, that tends to scare clients just a wee bit.
Well, in the race for freedom of content…MTV WINS! Yesterday, the archetypal source for all things music-on-screen launched a library of 16,000 (and growing) music videos at MTVmusic.com. Search for your favorite artist and wade through their collection of video content on the fly. Watch it when you want it. Embed it wherever you want it.
But wait, it gets better. While not readily apparent on the surface, a couple of people smarter than I have pointed out that MTV has also built an API into their system. Everything is accessible. Want to put together a feed of Queen? No problem. Want to build a click to watch video site that leverages MTV’s library? Git codin’! Want more info? Check out their developer documentation.
So what’s it all mean? Well, it means that the bar has been set. High. For all of you content creation companies, this is where your head needs to be. What do I mean? How about Hulu – you guys listening over there?
THIS is how a video sharing site should work. Hats off to you MTV for stepping up and winning the game!
Tags: content sharing, MTV, music, online video
