Commercials Are Not Dead Yet
Advertising, in its most rudimentary state, is supposed to inform people on products and services. For me, advertising is so much more than just a, “paid form of communication.” The ideas and creativity in advertising is inspiring and it’s not just me. Sure, I hope to make a career in advertising and I’m probably not the best example, but if people weren’t so inspired by great ads, why would someone view this commercial 3 millions times? Or this commercial 2.8 million times?
Many ad-gurus have been calling the television spot dead for years, slain by the internet and user-generated content. That’s ridiculous. Whether the spot is on YouTube, Vimeo, or the regular old television, a good ad evokes emotion and ignites action. Seems to me, with the help of the internet, the so-called “dead” television spot has even more potential. With Facebook, Myspace, e-mail, blogs, forums, message boards, and whatever other ways people connect on the world wide web, a television spot has literally unlimited reaches. The interactive age of advertising calls for better, more creative, and more inspiring commercials. And heck, a nice micro-site that tags along with a spot doesn’t hurt either.
Brands like Nike, Burger King, Volkswagen, Toyota Trucks, and Apple have been pretty successful on the web. Windows was doing pretty good when they had Seinfeld in their ads, but once they dumped the project, who even cared anymore?
Tags: advertising, Commercials, Interactive, TV, Web
