Diesel’s 30th anniversary approaches…
Every once in a while there’s a new spot that pops up and takes the (ad) world by storm, quickly becoming the “talk of the town”. The latest in that genre seems to be from the fashioneers over at Diesel. This mashup has been flying back and forth across our office (and across the web) since the middle of last week, so I figure it’s high time to give it a nod.
No, it isn’t a masterfully genius piece promoting their newest jeans. In fact, if you blink you might even miss the branded payoff. But it is funny. Diesel has taken a selection of the grandest of ’70’s porn and made it SFW. ish:
Apparently this amalgamation of cartoonified skin flicks is intended to promote their 30th anniversary celebration, coming up on October 11 (get it? 30th anniversary…’70’s porn…). Though I have to admit, even after watching it a couple of times, I didn’t pick up on that fact until I stumbled onto the associated website.
So, no, I’m not going to sit here and delve deeply into the brand value of such a creation. This one, we’re going to take at face value and simply laugh at. So enjoy it.
Oh, and on a side note. We had a group of ad school folks here at POKE last week and decided to share this gem. Mid-way through, one of the students exclaimed loudly
Hey, that’s from Debbie Does Dallas!
and promptly turned bright red. Can you spot the clip?
