Comments on: The power behind Word of Mouth… http://www.brandsamongmany.com/2008/08/04/the-power-behind-word-of-mouth/ Discussions on branding and creative communications in our digital world. Wed, 07 Jan 2009 10:11:23 +0000 http://wordpress.org/?v=2.5 By: “Word of Mouth” meets “UGC”… | *AmongMany http://www.brandsamongmany.com/2008/08/04/the-power-behind-word-of-mouth/#comment-25 “Word of Mouth” meets “UGC”… | *AmongMany Thu, 14 Aug 2008 23:59:13 +0000 http://www.brandsamongmany.com/?p=22#comment-25 [...] “Word of Mouth” meets “UGC”… Remember that little anecdote about “word of mouth” we posted recently? Here’s another example… Think about this: when consumers LOVE your brand or your product, if [...] […] “Word of Mouth” meets “UGC”… Remember that little anecdote about “word of mouth” we posted recently? Here’s another example… Think about this: when consumers LOVE your brand or your product, if […]

]]> By: Danny http://www.brandsamongmany.com/2008/08/04/the-power-behind-word-of-mouth/#comment-24 Danny Thu, 14 Aug 2008 22:01:58 +0000 http://www.brandsamongmany.com/?p=22#comment-24 Exactly Sean! Great example of stickyness a la "Made to Stick" (and a great book too!). And you're right, negative does the hard work for you, but companies need to pursue the positive to make WOM work to their advantage. And, of course, they need to run their business in a manner that will be conducive to people talking positively about them. Exactly Sean! Great example of stickyness a la “Made to Stick” (and a great book too!). And you’re right, negative does the hard work for you, but companies need to pursue the positive to make WOM work to their advantage. And, of course, they need to run their business in a manner that will be conducive to people talking positively about them.

]]> By: “Word of Mouth” meets “UGC”… | BrandsAmongMany http://www.brandsamongmany.com/2008/08/04/the-power-behind-word-of-mouth/#comment-23 “Word of Mouth” meets “UGC”… | BrandsAmongMany Thu, 14 Aug 2008 21:57:58 +0000 http://www.brandsamongmany.com/?p=22#comment-23 [...] that little anecdote about “word of mouth” we posted recently? Here’s another [...] […] that little anecdote about “word of mouth” we posted recently? Here’s another […]

]]> By: Sean Howard http://www.brandsamongmany.com/2008/08/04/the-power-behind-word-of-mouth/#comment-22 Sean Howard Mon, 11 Aug 2008 02:43:12 +0000 http://www.brandsamongmany.com/?p=22#comment-22 Hey Danny, You nailed it. It was forwarded to me by two different people. And yer right, I'm anything BUT a cycling fanatic. I think the last bike I owned still had the mounts for the training wheels. Okay, fine. It still had the training wheels too. I think this was a great example of the power of "story", to boot. I've told the story many times to friends, family and associates. The image of that woman stripping down is something that sticks in people's minds. It's a wonderful example of what the guys lay out in "Made to Stick." I agree that negative flows way more readily than positive, but if companies were smart they would start working their "messages" into this powerful little stories. Hey Danny,

You nailed it. It was forwarded to me by two different people. And yer right, I’m anything BUT a cycling fanatic. I think the last bike I owned still had the mounts for the training wheels. Okay, fine. It still had the training wheels too.

I think this was a great example of the power of “story”, to boot. I’ve told the story many times to friends, family and associates. The image of that woman stripping down is something that sticks in people’s minds. It’s a wonderful example of what the guys lay out in “Made to Stick.”

I agree that negative flows way more readily than positive, but if companies were smart they would start working their “messages” into this powerful little stories.

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